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If you are looking to increase the SEO rank of your website but have your sights on some very competitive keywords; Then how do you rank among the top 3 links on Google or any other search engine for that matter? For you to make your website more visible on any platform, you will need a solid strategy in place. Only because the online world is competitive, where everything depends on your content and a few strategies. 

Competitive keywords are any keywords that are very popular, which makes it difficult for people, other than some of the bigger companies to rank well on them. These keywords also keep changing, depending on the industry one is a part of. This is why it is important that you do your own research first, as to what is already a competitive keyword in your field. There are many SEO tools that will help you understand and identify these keywords. This should be your fist step, before you move onto understanding how you can rank #1 on Google.  

This may seem a little overwhelming but once you get the hang of it, it is not a problem anymore. However, you also have to understand that will be difficult to rank high in the case of very competitive keywords to rank #1 on Google, unless you are a very established website. However, it is possible and many websites do it almost regularly. There are a few things you have to take care of before we can jump onto the content aspect of your website. 

  • Strong Website: You have to ensure that your website has been around for a while, with proper authority and links that make sure that you are on the right track for SEO, in general. If you are confused about it, you can either read up and understand online, or you can consult with a Freelance SEO expert, who can guide you on the same. More importantly, they have the experience and expertise that they will give you the best possible ways to create a stronger website for yourself. 
  • Content will always be the focus: Besides from all the technical aspects of engaging with SEO, the basis of making your presence felt online is just that your content has to be of a kind where everybody is engaging with it. You have to ensure that the content on your website is unique and is something that can constantly be updated. This is important because Google also wants to ensure that they are providing their consumers with the best possible content available online. This is why they give preference to the blogs, articles, links, etc. that are the most recent ones and fit all the other criteria. It is not just the criteria that the link may be the newest information out there, but also one of the best.  

So, therefore, even if you have all the backlinks and authority in place, using the best possible tools available, your content still has to be relevant and something that your audience can seek out. Your content has to provide them with something that they have not necessarily come across as of yet. It can be a slightly different style of writing, or an encompassing of a lot of information scattered everywhere. So, if your website is providing the audience with something they do not necessarily have at the moment, you will automatically be given preference to by Google. 

  • Try out new strategies: You will not exactly know what you are getting into till you actually do it. So, you need to figure out the basics of your work, but you also have to keep trying new and different strategies. Start with the basics, always. You cannot and will not have a new website immediately soar up to the #1 rank overnight. Write any piece of content on the keywords of your choice and see how difficult it is for your website to get an actually ‘good’ ranking. You may actually get one in the first go, but the chances of that happening are slim. This exercise will give you a taste of what it means to actually write something for your website and have Google give it a rank. 

         You will eventually also enhance that content with high- quality pictures, tables, videos, graphs, etc. which will also allow you to see the impact of those too, on your ranking. 

  • Remain well- connected: In the article above, it is mentioned that it is almost a requirement to have your website around for a while before you can think of ranking #1 on Google, using competitive keywords. That is because you need an actual base of users and customers on your social media sites and website, in general, that will allow you to have people organically click on your website. Generating organic traffic to your website will always be the primary concern because without it, there is no ranking. This is the network that will help you promote whatever content you have on your website. 

The best and possibly the most difficult part of engaging with SEO is that it is always changing. Be it the techniques or what is considered to be the ‘good content’. This allows you to always have a chance to better your website but also makes you aware that these rankings are always changing, so every company may or may not always have an edge on it. If you are looking for SEO services in Delhi then you can easily choose through Google results. I have found Sandeep SEO services in Delhi which have good online presence and ranked on Google also.

However, even after a lot of analysis, you still are not where you want to be. Maybe, you should scale back a little and work on keywords that are not as competitive as these. But that is only till you establish an authority enough to take on these highly competitive keywords. This is a process that will take time and you have to be patient. More importantly, try to stick to the strategies you had initially planned for the website.  

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