Websites have gong a long, long way from just being more than just online venues that have text and plain information on a page. Today’s more discerning and demanding web users expect websites to deliver quality content, entertain them and provide a truly comfortable and intuitive experience. So, how exactly do you create a truly user-friendly website? Read on to find out more as we ask from the experts in web design and development.
Offer Easy, Relaxing Site Navigation
The first, crucial step to effective and user-friendly Brisbane web design is in providing easy and convenient website navigation. This means that a site’s visitors must be able to navigate their way through it in the most comfortable and hassle-free manner as possible.
To do this, web developers should create simple, well-structured menus, of which the categories and subcategories must be simplified and un-cluttered, and are arranged in a concise, easy to understand pattern.
Web developers can achieve this by choosing from an array of convenient, space-saving menu options – push menus, circular menus, drop down, fly-out or accordion menus. Make sure you select the ones which reflect the website’s overall look and feel.
Breadcrumbs are also a great way to enhance a website’s user experience, because these clickable strings of page help show the user where they currently are, and where they can easily move into.
Modify Site Layout
The next step in designing a truly user-friendly website lies in enhancing or modifying its layout. According to seasone Brisbane web design professionals, around 80% of today’s web users already own a smartphone, and they’re spending more time accessing the Internet through their mobile phones and gadgets.
With this in mind, creating a responsive website layout is even more crucial, because the website has to look good (and is easy to navigate) both on desktop or mobile mode. And for mobile users, it’s more important to see the details without the need to zoom in every second, just to easily navigate through the site.
Strengthen The Contact Page
According to seasoned Brisbane web design experts, if a website does not have an easy-to-understand, straightforward manner for their customers to contact them, then they risk losing the trust (or loyalty) of those who happen to visit their page.
According to a fairly recent Internet study, around 51% of online users strongly believe that complete contact information is an aspect that is missing in many websites. So, if a website’s contact page is just an email, then its owners and developers should consider enhancing this part, either by adding a live chat option, user forum or knowledge base!
Carefully Choose Colors
When designing user-friendly websites, the developers should also consider the type of colors they’re using. It’s because they must be able to attain a wonderful balance between clarity and beauty.
The color palette that will be chosen must also symbolize or make sense with the industry or market niche that the website operates in. However, the the contrast between the text and background should be made in a way that the site’s visitors can easily read text without straining their eyes!
Intuitive Navigation is Key
When a person goes online and visits a website, they usually look at the navigation bar first if only to orient themselves with what’s inside the webpage. The website’s navigation bar is a crucial aspect because it leads site visitors through their journey, and it also serves as a tool for them to go back to the landing page.
Offer In-Depth Info
When a person visits a website, they are most likely to look for the information that they need to make a balanced, informed decision about the site’s products or services. So, if the site user has to search or hunt for this detail, then they might assume that the website is hiding something!
Thus, the more in-depth and accessible the website’s information (especially on what they have to offer site visitors and potential customers) the better it will be for both the site owner and its visitors!
Speed Up, or Optimize, the Website
Majority of Brisbane web design professionals also agree that a truly user-friendly website cannot be slow, or lackluster, thus its has to be fast ( I mean “optimized”). The good thing is that there are a number of ways to do this.
Among the website optimization options include web font optimization, image optimization, the use of catching techniques and the removal of unnecessary plug-ins or CMS modules. And, the best way to fully optimize a website is to have a complete performance audit of it, if only to identify the site’s weak and strong points.
Add Crystal-Clear Call-to-Action Links or Buttons
To prevent your site’s visitors from thinking on which step to take next, your website must invite or entice them to add a product to the shopping cart, subscribe to your newsletter, call the toll-free number and more. These crystal-clear calls-to-action should also be placed in easy-to-notice buttons, and spiced up or enhanced with colors and contrast.
Heed Your Site’s Users Requests
Perhaps the best and most sensible way to create a user-friendly website would be to heed your site user’s feedback and opinions. This means both the site owner and Brisbane web design expert should take time to ask their visitors with what they’d really like to see on their page.
By getting feedback and input from their target audience, the website will be able to spot the missing elements or fixtures that they might not easily spot on their own. Just take a look at the website of US sports network ESPN.
A couple of years ago, ESPN asked site visitors for their inputs and feedback about what needs to be added to the homepage’s design. The sports network listened to its visitors, and they were rewarded with a 35% increase in viewership and revenue!
By keeping close tabs on these guidelines and suggestions, web developers will be able to achieve their goals of creating a truly user-friendly website!