Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon.
But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon Ad Platform versus Amazon Marketing Services?
Join our digital advertising experts as we explore the many ad choices available on Amazon and its online properties. You’ll learn use cases, keyword tips and targeting strategies that will maximize your advertising results.