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Your web design can either make or break your business. It reflects what your business is, what it offers, and how it does it. When users visit your page, don’t expect them to think, direct them to where you want them to click. That is why usability and utility are the keys to a good web design. Before you put your website out there, ask yourself one thing, does the website offer the tools the visitor expects to find? When a visitor clicks on your page and can’t find a way to do what they want, they leave and find another source. No worse thing breaks a business that the visitor clicking away from your website because they couldn’t find something. They may never come back.

The utility of a website determines its functionality. When a web design company designs your website, they first take some necessary steps to determine what your users expect to find on your website and the tools they need to complete that task. Your web designs should give users precisely that. Note that if the user can’t use a feature on your website, it might not as well exist. If you want to know why usability and utility/functionality are the keys to a good web design, take time to monitor the users’ behavior patterns and how they interact with a website.

How web users think

A web user’s behavior is no different from the first time client who enters a store. When a web user visits a new website, they quickly look at the page, scan some of the text, and click on the first link that resembles whatever they are looking for or catches their attention. As a fact, there are many pages on your website a user won’t even look at.

Many web users look for something clickable or useful to lead them to what they want. If you don’t offer them that on your website, they click the back button, and the search process goes on. For instance, bold texts are more eye-catching than plain texts as images are more attention capturing that blocks of texts. Using visual elements moderately and clickable bold texts helps your users move from one point to another on your website without thinking too hard.

Users scan texts rather than reading them.

When analyzing a web page’s contents, users will more likely scan through the texts looking for anchors that will guide them through what the website offers.

Web users have a brief attention span.

Web users are very impatient. If a website doesn’t meet the user’s expectations, the web designer failed. A web page should load fast, and the navigational path should be more intuitive; otherwise, the user will leave and look for another source.

They want to have full control.

Users want to have full control of a web page while relying on the data the website offers. For instance, unexpected windows in front of the screen is usually a major turnoff for web users. However, if you provide users with quality and relevant content, they are willing to compromise on the advertisements on the page.

The bottom line

Since the user is the one who has control of the mouse and clicks whatever they want, a user-centered web design has become the standard approach for a successful and profitable web design.

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