User experience is a recurring theme here in the digital industry. UX Design is one of the most important roles in the development of apps. It is through the creation of an intuitive and well-planned interface that a good experience will be provided.
Although each web design company has a different plan for building a website, there is a list of what to do in common for all of them. These steps are essential in building a good web/app interface. Space between elements, personalized quality images, effective search tools, and creative ways to invite the user to the interaction. They are the elements that the user expects to find in order to use a website/app with ease.
1 – Visibility of the system status
Just like in real life, we need perceived information through sensory input. The system needs to inform the user what is happening during the interaction. The user should receive feedback on all actions taken. An example of this is the layout of the YouTube video page. The system tells us which minute the video is in and which ones will play next. Giving a sense of space and system location.
Spacing is one of the most important design tools because it is the dictator of everything – from flow to readability. Designers are beginning to use space in ways we have not seen on the internet in the past decade because of the popularization of touch screens. There should be a consistency in spacing and space relations. Similar elements should include similar spacing. The amount of space between the lines of a paragraph should follow a pattern, as should the size of the border around the images.
Space is also important when creating a focal point for the perception of the interface. An image or block of text surrounded by white space may appear to be larger and more important than one allocated along with other blocks of information and in a tighter part of the layout. It is also worth remembering that space should not necessarily be white. It refers to the absence of elements and may well be a dark background color or a well applied texture.
2 – Compatibility between system and reality
The design and usability of a system need to be familiar with the reality of the user. The phrases, forms, and interaction features need to be connected to what is consumed by who is using the product. The use of icons facilitates this process because they promote association with the real world.
3- User control and freedom
When you encounter unexpected or error situations you need to easily find the shortcuts to undo or redo actions. Navigation should not be complicated! It needs to be easy to identify and use. It is also important to keep navigation menus simplified, so that you do not overload the user with too much information. Navigation also includes tools that help users stream through the site. Sites with parallax effect, for example, often include arrows that guide the user. Be user-friendly. The easier it is for people to navigate your site, the more likely it is to get what you’re looking for before you leave.
4 – Consistency and standards
The user is adapted to the conventions of the platforms. The design should follow the guidelines and specifications of each of them to be intuitive and easy to navigate. On the iOS system, for example, notifications always appear in a red circle, this creates a default code for the user. Every time a red circle is shown, it is understood that there are unread reports.
Contact information appears in two of the most common ways: on the top of the site or on a Contact Us page. Either of these ways can work well, depending on the architecture of your site. The key is to do it in a highly visible way. Presenting information like phone, address or a form to contact the site owner is the best way to give legitimacy to your project. It is frustrating for the user to try to contact you and not succeed (unless it is purposeful).
5 – Error prevention
Preventing possible errors is the best way to make a successful interface. Studying and observing user behavior while navigating is a way to avoid slips. Google does this very well with a system that predicts possible typos. By typing ‘apes development’ the result offered is for ‘app development’ which is the correct way.
6 – Increase recognition and decrease memorization
The user must not memorize the path traveled in the navigation. Shortcuts should be indicative and the trajectory made should be easily accessible. What is the purpose of your site? Your website is the gateway to your business, and you should build it thinking about what it should be most efficient. Whether it is a sale of products, services or some information gathering, you must ensure that it is being designed to meet this conversion and the invitations to this interaction should be direct and obvious – no question.
7 – Flexibility and efficiency
The system should be useful for both experienced and lay users. The navigation should allow customization and customization so that each one adapts in the best way to the platform. The interface should be intended to solve a possible problem. The Product Hunt does this very well, giving the user the ability to choose the desired category to navigate and showing the top featured apps right on the first screen.
8 – Aesthetics and minimalist design
The design of the interface should not have extra information, it is necessary to select only what is relevant for quality navigation. The appearance of an interface should be clean, simple, and naturally flowing. Medium is an example of how design can be basic and functional.
9 – User help
The user must be able to recognize, diagnose and solve problems. Information screens, indications and error messages need to be clear and objective. Not everyone has the time to search for specific content by site navigation, so search is such an important tool. Draw the search box in a discreet and easy-to-use form, but make sure the box is large enough and always visible. If you want an icon for the search use the magnifying glass without fear, it is a universal icon.
10 – Help and documentation
Demonstrations, illustrations and step-by-step are not always necessary, but welcome. If you have questions about the use or archiving you should find the support in an easy way. The footer is a way to summarize your site and bring forward pages that relate to the institutional part of your company, such as social networks, address and contact. Because of its location at the bottom of the page, it is also the ideal space for a small site map, relevant links and a brief description of what the site is. Make the footer simple and useful. When designing a footer that exposes links or buttons, the important thing is to be visually integrated with the site. It may even have a much more minimalist touch than the whole but give it a personality.
The use of these heuristics is not mandatory in a development project, but if they are used the gain in usability is increased and more assertive results can be obtained. These are 10 step that are considered very important for design in a project. They will certainly help your site or app reach the audience in a more persuasive and easy-to-use way, and in the end, everyone wins.