The ride-sharing industry is becoming a multi-million dollar business. By 2025, It is expected to grow to a value of $220.5 billion. Many ride-sharing businesses used to operate around the globe. At the same time, this fast-growing industry is prone to a large number of frauds. Due to the leverage of out-sourcing services in the ride-sharing industry, fraudsters take advantage of it. Unauthorized riders misuse this industry that ultimately affects the reputation of the company.
To cater to this issue, Biometric Authentication is done to perform face verification or fingerprint scanning. This is the most common solution that is used globally to combat fraud in the ride-sharing industry. With real-time identity verification, the rider is authenticated to make sure that this is the registered identity. AI-based identity verification solutions help in streamline verification of riders and deter the risks of possible frauds that can penetrate into the ride-sharing industry. This step is important to keep the business credibility in place by identifying the geo-location of rider, ride status and biometric verification. Since this is a growing era of savage business competition so its need of the hour to keep your business protected by paying for the correct security technology such as biometric
At the time of account registration, a user should be verified by capturing the unique facial traits and verifying it against some supporting ID documents. Using the document verification API, AI and Machine learning algorithms are used as the underlying technology that verifies the user face with a picture on id card and verifies user-entered information with the one present on id document.
Facial features are stored in the private company database. Whenever the user tries to access the online account, biometric verification should be done to make sure that real user is taking rides using a particular ride-sharing industry. The real-time captured facial features are matched with the ones stored in the database. If both match, the user authenticated and is provided with permission to continue rides. Biometric signup ensures the security of customers who trust ride-sharing companies. Any discrepancy can lead to an inevitable reputational loss that is hard to recover. Signature authentication provides a supplementary layer of protection against forged documents by making sure customers are who they say they are.
Driver’s Biometric Authentication during Ride
One time authentication of drivers at login time is not enough. On a continuous basis, identities should be verified to close the origin of fraudulent possibilities that can somehow affect the reputation of the ride-sharing industry. Real-time face or fingerprint verification takes only seconds to verify an online user. In between the ride, a driver should be authenticated to make sure that the one who started the rise is driving throughout the way. This step covers up all the loopholes that can be exploited by fraudsters that intend to misuse the system. For the safety of passengers and the reputation of business, biometric authentication is necessary or uber and similar ride-sharing companies.
Handle Fake Customer Complaints
Identity verification through biometric authentication helps in a secure ride. Another advantage of it is to cater to fake customer complaints. By tracking the rider with geolocation, ride-sharing back-office can evaluate that at which spot the online user has entered pickup or dropoff location. This can be verified after the user has a complaint. By checking the database and stored records, the journey can be tracked. Identity verification helps deal with customer issues in an efficient way. False chargebacks can also be avoided with this method.
Combat Car Renting
Some of the riders usually rent their cars and ask other drivers to use their accounts. The driving and communication skills of those out-sourced drivers are not verified which leaves a bad impact on customers and company reputation. To combat this problem, biometric authentication can be used. In between each ride, real-time verification should be done to eliminate the risks of fake drivers.
To sum up, the ride-sharing industry is in dire need of identity verification of their drivers. Face recognition technology has made it easier to verify online users within seconds. Through identity verification, a driver can be verified through document verification and screening processes. This is important to ensure that the user has not been part of any criminal activity. Biometric signup contributes to a secure ride and leaves happy customers. Industries that lack proper identity verification have to face hefty problems that ultimately lead to a bad reputation and bad reviews from the customers.
It is a secure procedure. It provides strong authentication and identity management solution which relieves the burden of passwords, PIN and remembering another sort of code. So it provides convenience for users to access their computers or the networks. It is difficult to cheat such a system as well due to the dependency on unique features.