Previously, the main focus of all the manufacturers in the market was product quality. But now they are aware that along with the product quality, they need to focus on the packaging as well to affect the purchasing behaviour of the customers. Unattractively designed packaging can run you out of the competition as the customers do not prefer to buy the products inside it. The products inside such packaging are considered local and low quality. Not only this, but this kind of packaging also hurts your brand reputation, and you lose credibility. Therefore, it is necessary to design your cardboard boxes for sale in a way that makes you stand apart from all the competitors.
Get them in a unique shape:
No matter which type of product you are selling, the shape or style of your packaging should be attractive. This is because unique and attractive shapes grab the attention of customers, which compel them to purchase your products. There are plenty of unique styles you can choose from, such as pyramid shape, gable shape, pillow shape, etc. Die-cutting your cardboard packages to induce a window on their top is an attractive style to capture the heed of potential customers. Similarly, the pillow-shaped boxes sell more as they look attractive and eye-catchy. Make sure that you are designing the cardboard packages in an alluring shape so that they instantly impel the consumers to buy your items. If you are wondering where to buy cardboard boxes with unique shapes, online vendors or some local vendors can be the best option in this regard.
The dimensions include the length, width, and space of the box in which the items will be kept. Make sure that the dimensions of your box are correct and according to the need of the product. This is because a relatively larger or smaller box than the product inside will not only look unattractive but also compromise the security of the item inside. So, measure the size of the inside items first and then design the cardboard packaging accordingly. The accurately sized and properly built packaging will make your product look good.
Know the target audience:
It is extremely significant to know your target audience while designing the cardboard packaging for your items. Know the socio-economic background, educational background, and some other important features related to your target audience. This will let you know about their preferences and dislikes. Designing custom packaging according to the likings of the targeted audience will be an instant success. Also, consider what emotions are you want to evoke in the selected audience. This will help you in designing a perfect packaging that meets the requirements and needs of the target audience.
Always mention the purpose:
There is always a purpose of a specific product so, make sure you are reflecting this purpose in your box design. Do not forget to mention the details about your items such as their ingredient, date of manufacturing, date of expiry, etc. Some other details, such as instructions, warnings, and directions of use, should also be displayed on your cardboard packages. Not only that, but branding information is important as well, which includes your brand logo, name, and slogan. Adding all these details to your box eliminate all types of confusion and misunderstandings regarding the product you are selling. A clear understanding thus leads to more sales in the competitive market.
Choose the correct color combinations:
Have you seen the packaging boxes for dairy milk chocolate? The color schemes used in these boxes always follow the parent brand theme with only a few color variants. Such an approach should also be used in the packaging of your items if you wish to get more sales. The customization allows you to select the right color schemes. CMYK color model, for instance, can be used to obtain the right printing colors for your custom printed cardboard box. You can select the colors of your choices, but they must reflect the parent brand theme if you want to make an impact in the consumer market.
Consider the fonts:
You cannot afford to use complex typography for printing the text on the cardboard packages. This is because the complex typography makes it difficult for the customers to read the printed stuff on the packaging. On the other hand, the stylish and easy to read typography sends positive vibes about your brand in the consumer market. Sans-serif fonts can be used to print the text as it conveys simplicity and modernity, which is a trend nowadays. Similarly, slab-serif is a stylish font that can be used to highlight the bold attitude of your brand. The use of these stylish fonts will not only make your printed text highly readable but also present it in an elegant way.
Add on maximum effects:
Adding the maximum effects in your custom printed cardboard box design will enhance the elegance of your products. Not only that, but they will also make you stand apart from all the competing brands. The effects such as matte, gloss, spot UV, embossing, debossing can be influential on the purchasing behaviour of the clients. No doubt, these effects prove a little bit costly, but they assure you more sales in the consumer market. The glossy effect, for instance, makes the surface of your box bright, crystal, and scratch less.
Add attractive visuals:
Considering the fact that visuals affect the perceptions of the customers, adding them to your box design could prove beneficial. Modern-day shoppers do not like to read the printed text due to the shortage of time. Instead, they like to see the visuals of the items on the box to get an idea about it. The main focus of the marketers is verbal brand communication with shoppers through attractive images. You can also develop a unique communicative hierarchy in your packaging by leveraging visual design elements.
There are various hacks about cardboard boxes for sale that will make them one of their kind. All the aforementioned hacks should be followed as this will lead to branding, and you would be able to get more sales. Design these boxes in some unique shapes and correct sizes to get the attention of the customers.